Do people care about indoor air quality?

I subscribe to Consumer Reports magazine.  In the June 2012 edition, there was a feature article on indoor air quality.  It talks about all the regular stuff: mold, radon, carbon monoxide, VOCs, etc.

What I found interesting is that the Consumer Reports National Research Center performed a survey to ascertain the importance of indoor air quality to the US consumer.  What percent of Americans do you think considered indoor air quality to be a threat to their health?

A paltry 9% considered it be a threat to health.  Furthermore, an astounding 70% weren’t concerned about indoor air quality at all!   If everyone understood how the indoor environment affect health, more than 9% would consider it to be an important threat.

Do you think Consumer Reports numbers are accurate?  Please comment on my blog!